69萝莉 welcomed Katie Woods as Director of Marketing and Communications on July 14. Woods brings over 15 years of dynamic experience in marketing, communications, public relations, and brand strategy. She most recently served as the head of marketing and communications for San Mateo County Libraries, a system comprising multiple divisions and 13 community libraries. A bold and visionary leader, Woods has built her career revitalizing brands, aligning messaging, and driving measurable impact across organizations in the public and private sectors. Her approach is rooted in purpose-driven storytelling and a deep commitment to equity, ensuring that authenticity, inclusion, and accessibility are at the heart of every message.
A bold and visionary leader, Woods has built her career revitalizing brands, aligning messaging, and driving measurable impact across organizations in the public and private sectors. Her approach is rooted in purpose-driven storytelling and a deep commitment to equity, ensuring that authenticity, inclusion, and accessibility are at the heart of every message.
Woods explained that she does not just build campaigns 鈥� she builds systems, teams, and cultures where innovative ideas thrive and lasting change is possible. Known for her composure under pressure and strategic foresight, she thrives in fastpaced environments where communication can spark transformation. She brings that energy and expertise to West Valley with a clear mission: to elevate the college鈥檚 voice, deepen its community impact, and position it as a higher education leader.
鈥淚 don鈥檛 just build campaigns 鈥� I build systems, teams, and cultures where innovative ideas thrive and lasting change is possible.鈥�
Woods is committed to leading a transformation of the department, shifting from reactive communication to proactive storytelling that inspires, informs, and connects. Her vision includes implementing a comprehensive marketing and communications plan, unifying the college鈥檚 brand identity, fostering crosscampus collaboration, and leveraging digital innovation to enhance the student and stakeholder experience.